Earlier this month ( on June 5th) Amazon.com, the world’s largest online retailer, entered into the fast-growing Indian e-commerce market as Amazon India a market place that facilitates transaction between buyers and sellers. In 2012 Amazon India launched Junglee.com, a online shopping service. However it was more a price – comparison portal as it redirects to seller’s website instead of selling products
At the time of launch other thanks books and kindle no other major offerings were in place. However today Amazon India updated its product offerings with 3 major departments – Mobiles & Accessories, Cameras & Photography and Portable Media Players. Now the marketplace is featuring varied range of products including Smartphones, Tablets, Digital cameras & camcorders, MP3 players etc from all major brands like Apple, Samsung, HTC, Blackberry, Micromax, Sony, Canon, Nikon, etc. Accessories from several major brands are also made available for purchase.
Amazon.in is offering discounts on various products already with cash -on delivery option too. It will face stiff competition from Indian retailers like Flipkart, Snapdeal, HomeShop18 & IndiaTimes, I believe amazon.in will succeed with its brand name and strong relationship with multiple whole sale sellers in India.